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"It was a pleasure to work with the Chameleon team to launch our new fitness product with a roadshow promotional event. The attention to detail, communication and rigorous planning meant that I had full faith in the delivery by the team. Great fun to work with and would 100% recommend!"

Kerry Curtis, Head of Brand Development, Total Fitness

Squad Sessions

Experiential

Total Fitness launched Squad Sessions but the uptake of the classes wasn't great. 

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They contacted us to help them develop a touring activation with the goal of increasing awareness and uptake of Squad Sessions.

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So that the activation could easily tour and go into different health clubs we designed and built a bespoke eye catching modular stand with interactive screens, a gamified survey and space on the stand to host products and giveaways.

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Taking inspiration from the Squad Sessions brand identity we gave the stand its own creative hook, Squad Stop, and developed interactive and gamified content to help increase engagement. 


Making 9 stops on its tour the roadshow helped increase bookings of Squad Sessions by 45% and also increased attendance to sessions by 67%.

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If you'd like to discuss how we can maybe help you with a project

please get in touch by visiting our contact page.

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