Total Fitness Squad Sessions Activation

"It was a pleasure to work with the Chameleon team to launch our new fitness product with a roadshow promotional event. The attention to detail, communication and rigorous planning meant that I had full faith in the delivery by the team. Great fun to work with and would 100% recommend!"

Kerry Curtis, Head of Brand Development, Total Fitness

Squad Sessions

Experiential

Total Fitness launched Squad Sessions but the uptake of the classes wasn't great.

They contacted us to help them develop a touring activation with the goal of increasing awareness and uptake of Squad Sessions.

So that the activation could easily tour and go into different health clubs we designed and built a bespoke eye catching modular stand with interactive screens, a gamified survey and space on the stand to host products and giveaways.

Taking inspiration from the Squad Sessions brand identity we gave the stand its own creative hook, Squad Stop, and developed interactive and gamified content to help increase engagement.

Making 9 stops on its tour the roadshow helped increase bookings of Squad Sessions by 45% and also increased attendance to sessions by 67%.