Prior to June 2023, it was pre-pandemic when Boohoo Group last got all of their employees together for a celebration. Given acquisitions of numerous companies and other successes they had a lot to celebrate and they wanted to do this with all of their employees whilst showcasing how far the company has come. In June 2023 they put on a party to do just this.
An unforgettable out of this world party and multiple fashion shows all rolled into one night of celebrations.
Our main role in this event was to produce 11 different fashion shows and bring everything for the show together. Each fashion brand was given its own creative treatment, bringing to life their individual personalities and styles with choreography, lighting and production. The fashion show was then complemented with a variety of entertainment and a celebrity headliner to create a truly unforgettable night for their team.