Adding value to your corporate event strategy by hosting family events

Adding value to your corporate event strategy
Adding value to your corporate event strategy

Employee events followed by family events and supplier events may all seem extravagant when the word recession is being dropped in news articles with regular intensity. So why would a business want to spend money on events for people outside the organisation as part of their corporate event strategy? 

Thinking about events and corporate event strategy

Recently we have produced several supplier events for our clients. Here suppliers were offered the opportunity to demonstrate their products and new innovations. This enables a better understanding throughout our client’s business of who they are working with and what the capabilities of that relationship might be. Bringing a business together with its suppliers offers an educational opportunity for employees to find out more about the products and services that the supplier offers. Events like this can also build a mutual working understanding that creates a cohesive working relationship. We’ve seen first-hand friendships being made between suppliers and employees at events. The suppliers feel they are valued and a positive commercial relationship is nurtured throughout both organisations. 

In the summer our clients also embraced family events wholeheartedly. For example, telecomms giant Three held a Hawaiian Luau party for employees on a Thursday evening and then on Saturday held a beach party for employees’ families. This is a cost-effective way of using the same theme and props twice while being appropriate for both audiences. The beach party for the family audience involved beach arts and crafts, beach photo opportunities and beach games.

We recommend two family events a year, once at Christmas where you can incorporate a winter wonderland, a visit to the North Pole and Father Christmas and one in the summer where you can get everyone outside to compete in sports and summer activities. 

Here are the four main reasons to extend business events to families;

  1. Regular events build a community. Families and kids are introduced and friendships wider than the office are made. This supportive mutual respect trickles throughout the culture of the business and families understand more about what happens at work and why. 
  2. Your business is seen to practise what it preaches! Work-life balance is respected and acted on. Three are huge advocates of creating a healthy work and life balance for their team. By creating family-orientated events the business is proving its commitment to this value and recognising its employees lives beyond their working environment. 
  3. Staff retention is raised as employees feel seen and valued. Events that incorporate employees’ families create a feeling of real belonging throughout the team and therefore people are more likely to feel committed to the organisation. Resignation by employees will be considered much more seriously as there is more at stake than a salary, there is the loss of a supportive community.  
  4. By introducing family events businesses will also see commercial benefits. As staff enjoy the inclusive community at work they will remain in their role, becoming valuable skilled employees. This saves money on recruitment, onboarding and staff training of new candidates new to the organisation.

So as negative news continues to surround the economy, reassure your team with positive family events that will ensure they feel secure. 

Get in touch via our Contact Page for a no-obligation chat about how we can help with your corporate event strategy.

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